SEO Case Study
The Challenge
The Solution
Local Digital built a new website with a focus on converting visitors into leads, and a comprehensive SEO strategy built into it from day one. This included new content & onsite optimisation for increased visibility in Google as well as ongoing link building.
The Results
A New Website Was Born
The first step was to replace the old site with a custom designed site. This was all about converting visitors into sales once they were on the site, as there’s no point having a lot of traffic if it doesn’t turn into revenue. The old site did a poor job of this, so we scrapped it and created a new one. Direct response copywriting and conversion focused design ensured this new site converted more than 10 times better than the old site.
Dominating Their Industry In 1st Place Google Rankings
Smart Keyword Targeting
The Local Digital team performed keyword research to discover what people were searching for and keyword mapping to make sure every page was optimised for a specific keyword.
New Page Creation
We recommended the creation of all new pages to target gaps in the existing Acorn Rentals content. This content was, of course, also keyword optimised.
Smart Local
A specific strategy was implemented to give the site vastly more visibility for local searches in the capital cities Acorn operates.
