AdWords Case Study
AdWords Traffic grew 128% with an unchanged budget.
Smarter Budget Allocation
Local Digital shifted budget towards Google Shopping campaigns where the CPC was lower and the Conversion Rate higher.
Better Bid & Keyword Management
Local Digital pro-actively optimised the account. We reduced bids on under-performing keywords and paused keywords with a high CPC and no conversions.
Revised Ad Copy
New copy, targeted towards the individual user query was created. This helped boost clicks, improve keyword quality scores and reduce CPC.
Account restructure saw Conversion Rate increase by 32%.
Extensive Search Query Reporting
Search queries driving sales, but not included in the current keyword list were added to the account. Irrelevant terms wasting budget were added in as negatives.
Better Keyword Grouping
Keywords with similar themes were put into tightly knit ad groups to ensure ad copy messaging was more relevant to user queries.
New Campaign Creation
Keywords that were proven performers were moved to a new ‘high-converting campaign’. This enabled us to allocate them the most budget and a more aggressive bid strategy.